An immersive journey for the modern naturopathic doctor to build an influential brand, increase their impact, and create lasting wealth
From the Healing Power of Nature to the Power of Influence
Mentorship for the Visionary Naturopathic Doctor
Seven live sessions with Rick and Michele focused on positioning, messaging, visibility, and business growth. Part workshop, part mastermind, each session is designed to help you translate your expertise into greater reach, influence, and opportunity.
Access to Exceptional Minds
Join seven private conversations with leaders shaping the future of wellness, media, technology, branding, and entrepreneurship. Ask questions, gain perspective, and learn from those building category-defining brands.
Strategic Review & Feedback
Growth happens through implementation. Your assignments and projects will receive direct review and feedback from Rick & Michele, helping you refine your message, strengthen your strategy, and move forward with confidence.
01
The Seed
The Why, The Vision & The Foundation
Real success begins with mindset: how you see yourself, communicate your value, and expand beyond the limitations you’ve accepted.
You’ll Learn
How to cultivate a network that opens doors to collaboration, referrals, and aligned opportunities.
How to clearly define what you do, why it matters, and communicate your value with confidence.
How to move beyond imposter syndrome, money conflict, and limited thinking to build with intention and vision.
Plus…
LIVE Hot Seat Sessions
Strategic Homework & Implementation Assignments
Personalized Feedback from Rick & Michele
03
The Root
Positioning & USP
Stop blending into the sea of sameness and struggling to articulate what makes you different. Define a position and a clear USP that sets you apart.
You'll learn:
Define a clear position and USP that separates you from the crowded wellness space.
Learn how to articulate what makes your work distinct, memorable, and immediately valuable to the right audience.
Understand how small shifts in messaging, positioning, and language can completely change perception, demand, and growth.
Case Study
PERCEPTION SHIFT: Rick will discuss a case study for the fajita express and how a couple words changed an unknown product into a billion dollar company
Plus…
LIVE Hot Seat Sessions
Strategic Homework & Implementation Assignments
Personalized Feedback from Rick & Michele
04
THE EXPERT SESSION: SUSAN GILBERT
The Story Only You Can Tell
Susan Gilbert helps naturopathic doctors uncover the stories that make them unforgettable. From walking the 500-mile Camino de Santiago to learning to fly and purchasing her own Cessna aircraft, Susan has built a life guided by curiosity, courage, and reinvention. She believes the most powerful brands are rooted in authentic personal stories and will show NDs how to transform their experiences and unique journeys into a compelling brand that attracts the right patients and opportunities.
YOU'LL LEAVE WITH:
The story only you can tell, and why it matters
A framework for turning your journey into a powerful brand
The confidence to show the human behind the credentials
05
The Soil
Your Origin Story
Learn the power of storytelling. People may forget credentials, statistics, or protocols but they remember stories. Learn how to craft an authentic origin story that creates trust, emotional connection, and memorability in a world overwhelmed by information.
You’ll Learn:
Why storytelling is one of the most powerful tools in branding, trust-building, and human connection.
What to include, and what to leave out, when sharing your personal and professional story.
How vulnerability, authenticity, and emotional resonance create deeper audience connection and long-term loyalty.
Case Study
STORYTELLING POWER: Dr. Michele Burklund shares how her origin story on her very first telehealth website in 2013 captured the attention of one of the world’s most recognized celebrities and what she included.
Plus…
LIVE Hot Seat Sessions
Strategic Homework & Implementation Assignments
Personalized Feedback from Rick & Michele
06
THE EXPERT SESSION: BRAD COSTANZO
Working Smarter, Healing Deeper.
As artificial intelligence reshapes business, marketing, and healthcare, practitioners who learn to adapt will have a significant advantage. Brad Costanzo helps founders use AI, positioning, and innovation to create stronger brands, more efficient businesses, and greater impact. Named one of the leading authorities in AI for business by Brian Tracy, Brad will share how naturopathic doctors can leverage emerging technologies to strengthen their practices, amplify their message, and build brands that remain relevant in a rapidly changing world.
YOU'LL LEAVE WITH:
Practical Ways to Use AI to Grow Your Brand
New Ways to Scale Your Expertise Beyond Clinical Hours
07
Water
Find Your Blue Ocean
Most practitioners compete inside overcrowded markets, explaining features instead of communicating transformation. Learn how to position your work in an unexplored category that creates distinction, demand, and emotional connection.
You’ll Learn:
The difference between features and benefits and why people ultimately buy transformation, not information.
How to identify your “Blue Ocean” and position your work outside the sea of sameness.
How to communicate your work in a way that creates emotional resonance, clarity, and perceived value.
Case Study
MOVEMENT BUILDING: Rick breaks down how the Juiceman Juicer transformed from a simple kitchen appliance into a health movement through positioning, messaging, and consumer psychology.
UNTAPPED DEMAND: Discover how Dr. Michele Burklund identified an overlooked space in wellness and transformed it into a highly sought-after virtual practice and gathering almost overnight.
Plus…
LIVE Hot Seat Sessions
Strategic Homework & Implementation Assignments
Personalized Feedback from Rick & Michele
08
THE EXPERT SESSION: NADA DONZELLI
The Modern Ambassador for Naturopathic Medicine
Most naturopathic doctors were never taught how to build visibility. Through strategic storytelling and short-form content, practitioners can expand their reach far beyond the walls of their clinics. Specializing in Instagram, TikTok, and YouTube Shorts, Nada Donzelli helps ND’s transform low visibility into meaningful influence. She'll share how practitioners can use content to build trust, grow their audience, and amplify their impact.
YOU'LL LEAVE WITH:
A Repeatable Formula for Creating High-Impact Short-Form Content
The Platform Insights Driving Growth on Instagram, TikTok, and YouTube
The Ability to Reach More People Than You Could Ever Serve One-on-One
09
Grow
The Market You’re Meant to Serve
Understand the deeper pain points, desires, and emotional drivers behind why people seek out wellness in the first place. Learn how to position your work in a way that truly connects, resonates, and creates demand.
You'll Learn:
How to identify the real pain points driving people to seek change, beyond surface-level symptoms.
How to understand the emotional, psychological, and lifestyle factors influencing buying decisions and trust.
How to communicate your work in a way that makes people feel seen, understood, and deeply connected to your approach.
Case Study
DESIRE PSYCHOLOGY: Rick will break down how understanding emotional pain points and human behavior transformed ordinary products into category-leading brands.
Plus…
LIVE Hot Seat Sessions
Strategic Homework & Implementation Assignments
Personalized Feedback from Rick & Michele
10
THE EXPERT SESSION: NANCY TRENT
The Woman Who Helped Bring Wellness Mainstream
Nancy Trent, founder of Trent & Company Marketing Communication, widely recognized as one of the first PR firms to focus specifically on wellness, will discuss how wellness brands move from niche ideas to nationally recognized names through media, positioning, storytelling, and public trust. With close to 40 years of experience helping launch wellness pioneers into mainstream culture, Trent will share what makes brands newsworthy, memorable, and culturally relevant.
YOU'LL LEAVE WITH:
Greater readiness for podcasts, press, and interviews
Media and PR strategies that increase visibility
The Authority to Become a Category-Defining Voice
11
Bloom
Time-Tested Marketing Techniques for the Modern ND
The platforms may change, but human psychology doesn’t. Learn the timeless marketing principles that have shaped trusted brands for over a century and how to apply them authentically in modern wellness.
You’ll Learn:
How to identify the right marketing channels for your audience instead of wasting time trying to be everywhere.
How to craft messaging and copy that deeply resonates without feeling manipulative, overly salesy, or inauthentic.
How to combine education, emotional connection, psychology, PR, paid ads, and modern tools like AI while still maintaining trust and authenticity.
Case Study
HUMAN RESONANCE: Dr. Michele explores the balance between AI and authentic expression, discussing how our words carry energy and how to use modern tools intentionally without losing the human presence and your manifestation power.
Plus…
LIVE Hot Seat Sessions
Strategic Homework & Implementation Assignments
Personalized Feedback from Rick & Michele
12
THE EXPERT SESSION: DR. SARAH COOK
The Naturopathic Doctor Who Became a Copywriter
Few copywriters understand the medicine itself. As a naturopathic physician turned copywriter, Dr. Sarah Cook combines clinical expertise with strategic messaging to help practitioners communicate with greater clarity, credibility, and impact in the age of AI.
YOU'LL LEAVE WITH:
Practical Strategies for Using AI Without Losing Your Authentic Voice
The Ability to Translate Clinical Expertise Into Compelling Content That Connects and Converts
Greater Clarity and Confidence in Your Brand Messaging
13
The Harvest
Profit & Passive Income Streams
Most practitioners are trapped trading time for money, locked inside a model that depends entirely on patient volume and constant output. Learn how to build aligned income streams that expand your impact, increase freedom, and create long-term sustainability without sacrificing integrity.
You’ll Learn:
How to identify scalable income opportunities that naturally align with your expertise and philosophy.
How to create passive and recurring revenue streams through courses, digital products, memberships, media, partnerships, speaking, affiliate relationships, and high-quality wellness brands.
How to shift from a one-to-one practitioner model into a modern wellness business with greater reach, financial stability, and creative freedom.
Case Study
LIFESTYLE BY DESIGN: How to Dr. Michele will share how she designed a location-independent wellness career that allowed her to live and work from stunning Greek villas, a 700-acre Montana estate bordering Yellowstone, remote mountain rivers, China, and Vienna, Austria, while building real income and opportunity through modern wellness entrepreneurship.
STRATEGIC FREEDOM: Rick shares how he built the largest seminar business in America in his twenties and scaled a wellness company to $75 million in annual revenue by age 29. Learn how he leveraged business, positioning, and strategic partnerships to create long-term freedom, influence, and high-level consulting opportunities for decades after.
Plus…
LIVE Hot Seat Sessions
Strategic Homework & Implementation Assignments
Personalized Feedback from Rick & Michele
14
THE EXPERT SESSION: DR. JOHN DOUILLARD
From Clinical Practice to Global Influence
For more than four decades, Dr. John Douillard has transformed ancient Ayurvedic wisdom into one of the most recognized and trusted brands in natural health. Through books, media, education, and digital publishing, he has expanded his impact far beyond the walls of a clinic to reach hundreds of thousands of people around the world.
YOU'LL LEAVE WITH:
A Clearer Vision for Expanding Beyond One-to-One Patient Care
Proven Strategies for Building Authority Through Content, Education, and Thought Leadership
Insights Into Creating a Brand That Scales Your Influence and Impact
