Harnessing the Healing Power of Nature for your Brand
She came to medicine after she went to business school and picked up an MBA
She was the first to bring branding into naturopathic medicine, guiding more than 1,500 practitioners to build beyond the clinic.
Her work extends into formulation, with over 30 products developed alongside leading wellness companies.
She later served as Chief Science Officer and spokesperson for Puriya, helping scale the brand to over one million customers.
Selected Press & Features
Dr. Burklund has been published across leading wellness and consumer platforms, with over 1,000 evidence-based articles.
Her work spans media, brand collaborations, and product innovation, shaping the direction of modern wellness.
Selected Magazine Features
Selected Media Features
Aligned Brand Features
Dr. Burklund has collaborated with a select group of aligned wellness companies in various roles, including formulation, clinical positioning, product education, and scientific advisory. Categories included non-toxic nail care, pharmaceutical-grade olive oils, clinical-grade supplements, clean beauty and skincare, SPF textiles, and leading vitamin retailers.
Before the industry caught up, she reimagined natural medicine…
Dr. Michele created Healthy Fashionista in 2010 while in naturopathic medical school to develop a distinct voice at the intersection of health and lifestyle. At the time, natural medicine lacked modern positioning, often leaning heavily into a “granola” identity. She approached it differently, blending fashion with health and delivering practical, evidence-based education in a way that felt relevant, elevated, and accessible to women.
The platform naturally expanded into partnerships with supplement companies, clean beauty brands, and natural clothing lines, along with radio features and a long-term contributing role with Better Nutrition Magazine.
Today, brands like Erewhon, Moon Juice, and Goop define this space, but when she began, this integration of wellness, fashion, and modern lifestyle was still taking form, and she was among the early voices shaping it. As Michele evolved and went deeper within herself, she re-branded the platform to Medicine Wild integrating fashion on a more subtle level and a deeper focus on nature.
Bastyr University gardens writing about the Healing Power of Lavender circa 2012.
Some examples in the early days of blog articles blending nature, plants, and style
The importance of Seasonal Eating, 2012.
Warming Medicinal Herbs for the Winter, 2013.
Healing Properties of Chamomile, 2014.
Then came…
the first online business & branding course for naturopathic doctors
She saw a gap in the naturopathic community and built what didn’t exist.
In 2012, as the digital world was just beginning to take shape, she created one of the first modern branding courses for naturopathic doctors, guiding physicians to expand beyond the clinic and express their work with clarity and beauty.
With no existing infrastructure, she built and coded the platform herself. She inspired and encourage doctors to step forward, share their voice, and bring a more refined, nature-rooted perspective into the world.
Nearly 1,500 practitioners and students took the course before she closed its “doors” and she moved on put her focus on other projects.
But, something didn’t feel right…
She was exhausted by the constant pressure to produce and by the feeling that she had to show up.
The irony became undeniable: while creating content around balance and wellness, her own life had drifted out of alignment.
She began a daily practice of stillness and questioned what she was actually building and why.
She started to move with more intention. The result was better work and better outcomes.
More thoughtful content. More aligned collaborations. More depth in every offering. More beauty in her visuals.
She no longer sought a large audience, only the right one. A community that trusted, engaged, and stayed.
There was no pursuit of attention. No desire for virality. No pull toward ego.
Her work became guided by something deeper… a commitment to freedom, integrity, and meaningful contribution.
From that, her income expanded even more and without force.
Then, she stepped away from blogging, social media, and living the “dream” in California…
Trading Chanel flats for bare feet,
a vintage convertible Mercedes for an old bike,
and life in a small village on a Greek island.
She figured out how to make more money with less effort, no social media posting, remain authentic to herself, and create an even stronger brand.
Brand & Market like Water
She teaches you to apply the ancient Taoist philosophy of water to marketing, using less force to create more powerful results.
She built a more profitable business with greater freedom, creating space for focused work and time in nature.
She went on to formulate and bring to market over 30 supplements, while becoming more selective in her partnerships, choosing fewer, fully aligned collaborations.
She shifted from constant output to intentional creation, defining a unique clinical niche of her own, grief medicine and a deeply immersive virtual gathering for women.
Her Most Recent Work: a virtual healing experience for women
Most recently, filmed with a full production team, Dr. Michele Burklund developed Rhea Teachings, an elevated virtual experience for perimenopausal women, created alongside Dr. Kristi Harter.
Redefining Grief Through Clinical Medicine
Discovering a Niche
After becoming a widow at 38, Dr. Michele Burklund shaped a clinical focus that is uniquely her own, naturopathic grief medicine for women moving through profound loss.
Her work centers on the physiological and emotional shifts that occur in the body during one of life’s most defining experiences.
She shares this work with audiences worldwide, speaking both in person and virtually across global platforms.