He’s behind many iconic billion-dollar wellness brands
Rick was the first person to use TV infomercials as part of his marketing to build a national brand names including the Juiceman & Breadman.
His strategies have helped grow four separate companies from start-ups to over a billion dollars in sales.
He helped build many iconic brands from scratch such as The Juiceman, Sonicare, OxiClean, Clarisonic, George Foreman Grill, and GoPro and many others
Rick has perfected the art of product positioning in the wellness industry.
When he was only 29 years old, Rick built Trillium Health products into a $75-million-dollar revenue generating company, in only four short years.
Rick juicing carrots with the Juiceman in the early 1990s.
Jay Kordich, the Juiceman spokesperson, educating on food as medicine in the late 1980s.
Rick educating on eating more whole foods and juicing at a seminar.
Rick made juicing and daily fruit and vegetable consumption mainstream in the 1990s with his company, Trillium Health Products.
Next, he made Oral Health a central part of whole body wellness by educating consumers on the causes of gum disease and how it could be reversed with a new technology.
He helped transform the dental category elevating the market from a $2 toothbrush to a $150 standard with Sonicare.
Getting the average American consumer to invest in their health.
At a time when naturopathic medicine was still considered fringe…
Rick was working alongside its early leaders, helping shape how it would grow, communicate, and reach a broader audience.
Rick has long been connected to the growth of naturopathic medicine from serving on the board of Bastyr University in the 1990s to bringing natural health products into national markets.
Marketing Books written by Rick
“Features Tell, Benefits Sell”
Rick Cesari has built some of the most recognized brands in wellness, defining how products move from unknown to widely established.
His work is grounded in, defining uniqueness, clear positioning, and built to scale.
From idea to market, he creates what holds.
Watch how Rick Builds Brands
By teaching the market, leading with benefits, and turning trust into billion-dollar outcomes.
