He’s behind many iconic billion-dollar Wellness Brands
Rick was the first person to use TV infomercials as part of his marketingto build a national brand names including the Juiceman & Breadman.
His strategies have helped grow four separate companies from start-ups to over a billion dollars in sales.
He helped build many iconic brands from scratch such as The Juiceman, Sonicare, OxiClean, Clarisonic, George Foreman Grill, and GoPro and many others
Rick has perfected the art of product positioning in the wellness industry.
When he was only 29 years old, Rick built Trillium Health products into a $75-million-dollar revenue generating company, in only four short years.
Rick made juicing and daily fruit and vegetable consumption mainstream in the 1990s with his company, Trillium Health Products.
Next, he helped transform the dental category elevating the market from a $2 toothbrush to a $150 standard with Sonicare.
Getting the average American consumer to invest in their health.
Rick made Oral Health a central part of whole body wellness by educating consumers on the causes of gum disease and how it could be reversed with a new technology.
At a time when naturopathic medicine was still considered fringe…
Rick was working alongside its early leaders, helping shape how it would grow, communicate, and reach a broader audience.
Rick has long been connected to the growth of naturopathic medicine from serving on the board of Bastyr University in the 1990s to bringing natural health products into national markets.
He worked with the Leaders in Natural Health…
The seed was planted when Rick was introduced to the Norwalk Juicer and began juicing. He was so passionate about juicing, that he even tried to buy the publishing company that produced all of Dr. Norwalk’s books.
Then, in 1987 he started working with Dr. Jeffrey Bland and his projects, Nu-Day and The Perfect Diet. The marketing campaign was a huge success and sold close to $18 million dollars in products.
Rick met Jay Kordich at a seminar educating people on health.
He connected with Dr. Joseph Pizzorno, co-founder of Bastyr University, White House appointee, and co-author of the Encyclopedia of Natural Medicine (2+ million copies sold). From that relationship, Rick went on to serve on Bastyr University’s Board of Advisors from 1993 to 1996.
Next, Rick formed a lasting connection with Dr. Micheal Murray is one of the world’s leading authorities on natural medicine. He has published over 40+ books featuring natural approaches to health with total sales of more than 6 million copies.
His company owned and launched Juiceman, teaching Americans the healing power of food, and Breadman, bringing homemade sourdough into everyday kitchens. And, that was just the beginning…
“Features Tell, Benefits Sell”
Rick Cesari has built some of the most recognized brands in wellness, defining how products move from unknown to widely established.
His work is grounded in, defining uniqueness, clear positioning, and built to scale.
From idea to market, he creates what holds.
Marketing Books written by Rick
Watch how Rick Builds Brands
By teaching the market, leading with benefits, and turning trust into billion-dollar outcomes.
