The Naturopathic Doctor Circle
Awaken the Vis in your brand
We help naturopathic doctors find their voice, expand beyond the clinic, increase income without burnout, and be recognized and paid for the true depth of their medicine.
You are so much more than a functional medicine doctor…
Your medicine has soul, uses the Earth, blends intuition, and comes from a deep philosophy of true healing
You didn’t go through medical school to struggle to fill your practice…
explain what a naturopathic doctor actually is…
or compete with influencers who have no clinical training.
Remember Why You Chose This Medicine
Build a distinctive brand rooted in the principles, philosophy, and healing traditions that make naturopathic medicine extraordinary.
Before Naturopathic Medicine Had a Voice in the Mainstream…
Rick Cesari is a legendary marketer whose strategies have helped grow 4 different companies from startup phase to over $1 billion in sales. He built his own wellness-focused company into a $75 million business by age 29 and worked alongside early pioneers in natural medicine including Dr. Joseph Pizzorno and Dr. Jeffrey Bland.
Michele helps naturopathic doctors show their value
Dr. Michele Burklund entered medicine after earning her MBA and became one of the first voices to bring branding and modern business strategy into naturopathic medicine. She has guided more than 1,500 practitioners, developed over 30 wellness products, and later served as Chief Science Officer and spokesperson for Puriya, helping scale the brand to more than one million customers.
What’s inside the Inner Circle?
LIVE sessions with Rick & Michele, designed to recalibrate how you think, position yourself, and profit as a naturopathic doctor.
7
LIVE sessions with a curated group of wellness leaders, helping you refine your perspective and potential.
7
Hot Seat Sessions, in real-time where your thinking is challenged and your vision is pressure-tested.
7
They Literally Wrote the Book on It…
Most other business programs teach theory.
Their primary business is selling marketing advice.
This mastermind was developed by people who have actually scaled wellness brands.
Rick helped build several billion-dollar consumer wellness product companies.
Michele built a nationally recognized wellness platform spanning clinical medicine, formulation, education, and consumer health.
Together, their mission is to help naturopathic doctors, build their brand, and bring their unique skills to a larger audience while creating lasting financial freedom.
Who This Is For
Naturopathic doctors who are ready to be seen and valued for their expertise.
Students who want to enter the field with a brand and income.
ND’s who have a passion for the medicine, want to bring it mainstream, and reach more people.
The Details…
14 Weeks
7 Live Sessions with Rick & Michele
7 Live Sessions with Featured Experts
Direct Access to them via Office Hours
20 Spots Available
THE EXPERT SESSIONS
Conversations with leaders shaping modern wellness
They are the strategists, founders, physicians, publicists, authors, and innovators behind some of the most influential brands, media platforms, and wellness movements of the last several decades. The combined value of accessing this caliber of expertise through private consulting, agency retainers, advisory engagements, and mastermind memberships would exceed six figures annually.
Dr. John Douillard
Founder of LifeSpa and one of the leading voices in modern Ayurvedic medicine.
40+ years of clinical experience
7 bestselling books
100,000+ patients served
Global audience of 500,000+ readers
Nancy Trent
Founder of Trent & Company and one of the original publicists behind the wellness industry.
30+ years launching category-defining brands into major media including Vogue, Forbes, and The New York Times.
Dr. Sarah Cook, ND
Copywriting coach and messaging mentor helping holistic health practitioners find their voice in the age of AI.
20+ years in the wellness space, 500+ practitioners trained in AI, former practicing clinician, and founder of Wellness Writer.
Brad Costanzo
Entrepreneur and strategic advisor helping founders use AI, positioning, and innovation to scale modern brands.
Named one of the top authorities in AI for business by Brian Tracy.
Susan Gilbert
Bestselling author and brand strategist helping naturopathic doctors discover the story only they can tell. Featured in USA Today, CNBC, The New York Times, The Wall Street Journal, and Entrepreneur, she helps practitioners build authority, influence, and unforgettable brands through authentic storytelling.
Nada Donzelli
Specializing in Instagram, TikTok, and YouTube Shorts, she helps wellness brands transform low visibility into viral momentum through strategic storytelling and platform insight.
One wellness brand she worked with grew from under 100 views per video to multiple 1M+ viral posts, with its first breakout video generating more than 300 product sales overnight.
