Profitable Wellness Business =
Freedom
in how much you make
… and where you make it from
Unlock the secrets to success in the wellness industry.
Get the 1st chapter for FREE!
You’ve built something incredible…
Whether you're a wellness coach, product creator, supplement company, or health practitioner, your mission is clear: to help others live their best lives.
But, let’s face it — growing your business to the next level can feel overwhelming. You’re juggling client needs, content creation, and marketing strategies that never quite hit the mark. You know you’re capable of more, but without the right guidance, the path forward can feel like a maze.
It doesn’t have to be this way…
Meet your Guides…
Led by Dr. Michele Burklund, MBA, and Rick Cesari, two industry leaders at the intersection of marketing and wellness, this book is your roadmap to success. They’ll guide you step-by-step on how to align your purpose with proven strategies that not only elevate your impact but also boost your profits.
DR. MICHELE BURKLUND, NMD, MBA
Dr. Michele Burklund doesn’t just practice medicine — she redefines the future of wellness. A functional medicine expert, naturopathic physician, and high-level business strategist, Michele fuses science, soul, and strategy to help visionary wellness brands scale globally — without burning out.
While still in medical school, Michele launched a wellness blog that quickly gained a devoted following—proof that magnetic messaging and mission-driven content can outperform even the most expensive ad strategies. Long before personal branding became mainstream, she was thoughtfully crafting her visual identity, voice, and values—collaborating early on with brands like Pharmaca, The Vitamin Shoppe, and Better Nutrition to authentically connect with her audience. By 2012, she pioneered one of the first online branding courses for licensed wellness practitioners, empowering a new generation of healers to build thriving, scalable practices.
Her work spans from clinical practice to C-suite strategy. She’s formulated top-selling supplements like Orthobiome, Puriya’s clean skincare line, led R&D as a Chief Science Officer, delivered keynote talks, written across top media outlets, and launched podcasts that connect science with everyday health. Her core superpower? Translating complex health concepts into brand stories that convert — and heal.
Today, Michele leads a global wellness consulting practice where she helps companies and practitioners alike scale smarter — building brands that are aligned, ethical, and engineered for long-term impact. She offers clinical care, transformational digital programs like Rhea Teachings, and fractional CSO advising — all while living in dream locations, running a business on her terms, and raising a infant with intention. This is next-level wellness entrepreneurship — optimized, embodied, and designed for real impact.
She’s been featured in….
RICK CESARI
Rick Cesari doesn’t just build brands — he engineers movements. At just 29, while most entrepreneurs were still “hustling,” Rick scaled his company, Trillium Health Products from zero to $75 million in just four years. His secret? Not hustle. Not luck. Strategy. He hacked consumer psychology, leveraged the raw power of direct-response TV, and turned a juicer into a household revolution: The Juiceman.
Before DTC was a buzzword, Rick was rewriting the rules of marketing. He was the first to use infomercials not just to sell — but to build empires. You’ve heard of his work even if you haven’t heard his name: Sonicare. Clarisonic. OxiClean. The George Foreman Grill. GoPro. He turned everyday products into billion-dollar category kings.
Four companies. Over a billion dollars each. This isn’t marketing. This is brand biohacking.
Today, Rick is focused on amplifying visionary founders who are building brands with purpose. Through his boutique growth consultancy, Rick helps conscious companies craft high-converting messaging, emotional video content, and sales strategies that scale.
He's also on a mission to disrupt traditional advertising once again — merging performance storytelling with emerging platforms like YouTube, TikTok, and AI-driven content to help founders cut through the noise and scale smarter.
Whether he's advising a startup or helping legacy brands reinvent themselves, Rick’s edge remains the same: laser-focused strategy + emotional resonance = exponential growth.
If you're building the next big thing — Rick’s the guy you call before the world knows your name.
He’s been featured in….
This book is ideal for…
Wellness Brands & Product Companies
Supplements, Vitamins, Health Devices, Functional Products
→ You want to stand out in a crowded market, connect with customers on a deeper level, and grow in a way that feels both strategic and authentic.
Licensed Healthcare Professionals
NDs, Functional MDs, ARNPs, DOs, DCs, RDs
→ You’re ready to build your personal brand, create passive income streams, and grow your influence — without compromising your integrity or clinical values.
Holistic Health Practitioners
Yoga Instructors, Health Coaches, Mind-Body Experts, Holistic Therapists
→ You want to be seen as a recognized expert, expand your reach, and scale your practice — while staying fully aligned with your purpose.
What CEO’s, Wellness Companies, & Leading Experts have to say about us….
“If you have any connection whatsoever to the wellness space, you owe it to yourself to read The Wellness Business Blueprint”
– Nicole Brechka, former Editor in Chief of Better Nutrition Magazine
“A book no entrepreneur in the wellness space should be without, The Wellness Business Blueprint merges timeless marketing wisdom with cutting-edge strategies.”
– -Kurt Bullock, Founder/CEO of Producedept.co
“If I had their how-to guide when building my medical practice and dietary supplement company, NBI, I would have avoided many frustrations and mistakes.”
- John Neustadt, ND, Founder/President, Nutritional Biochemistry, Inc.
What You’ll Learn Inside The Wellness Business Blueprint:
✔️ Uncover & Amplify Your Unique Edge
You’re not just another wellness brand — you’re built on intention, innovation, and integrity. We’ll help you define what makes you truly different — from your formulation to your philosophy — and translate that into a magnetic USP that attracts the right people, naturally.
✔️ Own Your Space with Iconic Positioning
No more blending in. Learn how to claim your niche with authority — so your brand doesn’t just compete, it leads. Positioning isn’t just strategy — it’s energy, clarity, and category ownership.
✔️ Craft Messaging That Activates & Converts
Words are medicine — and marketing is connection. You’ll learn how to write and speak in a way that resonates deeply, aligns energetically, and drives real action — turning aligned audiences into loyal customers.
✔️ Launch Campaigns That Scale With Soul
Ditch the sleazy sales playbooks. These are proven strategies used by the most successful wellness brands — designed to feel good, convert powerfully, and reflect your mission at every touchpoint.
✔️ Stay Regulated, Resilient & Radiant While You Build
You’re the brand — and your energy matters. Discover high-performance, science-backed rituals and wellness practices that support your nervous system, sharpen your mind, and keep you grounded as you scale.
What Industry leaders have to say about us….
“Finally, a book on how to run your practice like a business and grow it to scale. After 40 years of practice, I only wish they taught The Wellness Business Blueprint in college.”
— JOHN DOUILLARD, DC, CAP
Author of 7 Health and Fitness books and founder of LifeSpa.com
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This isn't a marketing book. This isn't a health book.
It is the go to manual for anyone who owns a wellness related business or service and wants to manifest their vision into reality. Learn this wisdom in the next mastermind session.